2011 has seen the upsurge of Mobile betting. It has quickly become 50% of the global gaming industry. And this is due to the rise in use of smart phones and tablets. There is no stopping of this type of betting, especially as the prices of such devices are now shrinking. So we are certain to see a progression in this area. All this means that it is a must for online gambling companies to introduce the use of mobile interfaces in order to keep existing players happy and to entice new ones.
Way back, when mobile betting was born, it was more of a plus to existing customers. It worked as an alternative to online betting but it was not being used to its full extent. But now, it is a necessity for online operators to offer this option to clients.
The numbers that have been collected on some reports on mobile sports betting are quite thrilling: Length of visit Desk Top= 4 minutes per session, Length of visit Mobile = 9.5 minutes per session, Returning Visit +201 Days Desk Top= 13.5, Returning Visit +201 Days Mobile = 18.6%, Ave Bet Size Mobile = 30% greater than Desk-top and Ave Ticket Count Mobile= 28% greater than Desk-top.
If an online operator does not go with the flow of mobile and tablet use, then they will definitely see a decrease in their business over the next months. Whereas those who are already or ready to cater for mobile betting will undeniably see a return on revenue.
And as if all this was not enough, mobile betting is seeing the advent of the Mobile Cashier application. The launch of this new mobile cashier is a huge success and more operators will embrace this application in order to keep and bag more customers.
Mobile betting is already changing the world of online gambling and for the better. Online operators should be smart enough to recognize the need to provide mobile betting to their players. If not, they will soon be made redundant.